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"Guerrilla
Marketers have two-way brains. A one-way brain takes in a lot of knowledge.
A two-way brain takes in the knowledge and puts it to work."
Jay Conrad Levinson Jay
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Smart small business marketing:
Guerrilla Marketing is a
popular approach to small businesses promotion. The underlying philosophy is
based on shunning the traditional big-business marketing approach (spending a
lot of money, expecting that somewhere it will pay off). Instead, Guerrilla
Marketing calls for using energy, focus and imagination to get a high pay-off
for a small, smart marketing investment.
In the early ‘80's, the first of many Guerrilla Marketing books popularized the
marketing approach based on "achieving conventional goals, such as profits and
joy, with unconventional methods, such as investing energy instead of money".
That is the definition by author Jay Conrad Levinson, who now serves on the
Microsoft Small Business council and the 3Com Small Business Advisory board. His
Guerrilla Marketing books are required reading in MBA programs around the world.
Guerrilla Marketing highlights:
Did you know that marketing's greatest enemy is lack of a plan?
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Get a Plan and Put it to Work with a
Coach
Believe it or not, big marketing budgets are another enemy of marketing.
Instead, the Guerrilla marketer uses time, energy and imagination. A focused
and creative plan gives us better results than money thrown to the wind. |
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The yardstick for measuring
marketing performance is profit. Learn to measure the profits from your own
marketing plan.
The Guerrilla Marketer applies a tested formula to split attention among three
audiences: the universe, prospects, and current/past customers. |
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Apply your marketing energies
using the right formula for better results out of the gate.
Over half the 100 Guerrilla Marketing tools are free. |
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Learn to know which tools are
most effective with your own customers, and make your business more attractive
in the process.
'Guerrilla Marketing' has a feisty ring, yet its intentions are collaborative.
Guerrilla Marketing changes the focus of interactions with other businesses
from competing to cooperating.
Collaboration and creativity are also cornerstones of most business coaching,
making Guerrilla Marketing an excellent coaching opportunity. |
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Put the benefits of
collaboration to work when you construct and implement your own plan
while working with a certified Guerrilla Marketing Coach in a small group
environment. |
Getting started:
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Schedule a free strategy session
to determine your best approach to using coaching to implement Guerrilla
Marketing |
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Read Guerrilla Marketing, Third Edition, or other books in
the Guerrilla Marketing Series |
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Join a Guerrilla Marketing coaching
group: |
Guerrilla Marketing group coaching or
Business Builders group coaching, using Guerrilla Marketing principles
with other approaches to business strength and growth
More
information on group coaching
More information on coaching formats and fees
See what some of my clients have done with
coaching
Back to Small Business Coaching
Small Business Groups
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